Associate Director, Paid Social
Zeta Global
Cloud
YouTube Ads Manager
Zeta Global
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York, Tennessee
Visit company websiteSalary
💰 $80,000 - $100,000 per year
Job Level
JuniorMid-Level
Tech Stack
Cloud
About the role
- Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager
- Manage all YouTube campaign formats in Google Ads/Google Ads Editor with Awareness, Consideration, and Conversion objectives
- Act as the internal and external point of contact for live and upcoming campaigns; make proactive recommendations to achieve client KPIs and implement requested changes
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full
- Manage day-to-day tasks and responsibilities utilizing team project management platform
- Serve as subject matter expert for advertisers and report to a Group Vice President in the Media Activation division
Requirements
- 2+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Traffic, and Video Actions)
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management
- Proactive approach to campaign optimization and strategy
- Meticulous attention to detail
- Excellent communication skills
- Strong quantitative skills
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
- Preferred: Google Ads Editor proficiency
- Preferred: Paid Search campaign management experience
- Preferred: PMax and Demand Gen campaign management experience
- Preferred: Microsoft Ads experience
- Preferred: DV360 experience
