Zeta Global

Associate Director, Paid Social

Zeta Global

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida, New York

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $80,000 - $115,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Lead strategy, execution, and client communications for paid social campaigns across Meta, TikTok, Snapchat
  • Serve as the primary client contact, lead recurring client calls, present performance updates and strategic recommendations
  • Develop and manage paid social campaigns; ensure accurate setup, optimization, pacing, and budget efficiency
  • Collaborate with internal teams to align campaign execution with broader media plans and client expectations
  • Deliver clear, actionable reporting tailored to client KPIs and translate complex performance data into insights
  • Leverage Zeta’s Data Cloud to identify and target high-value audiences for scale and efficiency
  • Be open to occasional travel and hybrid work in New York City or Fort Lauderdale offices

Requirements

  • 4+ years of hands-on experience with Facebook Ads Manager
  • Experience with TikTok, Snapchat, and YouTube is a strong plus
  • Proven success in client-facing roles, with excellent communication and relationship-building skills
  • Deep understanding of paid media mechanics: pixel implementation, KPI optimization, audience targeting, bid/budget management
  • Strong written and verbal communication skills—you should speak with authority and convey nuance confidently
  • Strong quantitative skills and attention to detail
  • BA/BS degree, preferably with quantitative coursework (exceptions made for experienced candidates)