Performance Marketing Manager – Creative Optimization
Rocket Mortgage
Associate Director, Paid Social
Zeta Global
full-time
Posted on:
Location: Florida, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $115,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Lead strategy, execution, and client communications for paid social campaigns across Meta, TikTok, Snapchat
- Serve as the primary client contact, lead recurring client calls, present performance updates and strategic recommendations
- Develop and manage paid social campaigns; ensure accurate setup, optimization, pacing, and budget efficiency
- Collaborate with internal teams to align campaign execution with broader media plans and client expectations
- Deliver clear, actionable reporting tailored to client KPIs and translate complex performance data into insights
- Leverage Zeta’s Data Cloud to identify and target high-value audiences for scale and efficiency
- Be open to occasional travel and hybrid work in New York City or Fort Lauderdale offices
Requirements
- 4+ years of hands-on experience with Facebook Ads Manager
- Experience with TikTok, Snapchat, and YouTube is a strong plus
- Proven success in client-facing roles, with excellent communication and relationship-building skills
- Deep understanding of paid media mechanics: pixel implementation, KPI optimization, audience targeting, bid/budget management
- Strong written and verbal communication skills—you should speak with authority and convey nuance confidently
- Strong quantitative skills and attention to detail
- BA/BS degree, preferably with quantitative coursework (exceptions made for experienced candidates)
