Zertia

Marketing

• Fully own the creation, build, and delivery of marketing emails, newsletters, nurture flows, and customer communications.
• Write, build, and publish blogs, landing pages, and website updates in the CMS without oversight.
• Draft, edit, and schedule all organic social content and maintain the social calendar.
• Create short-form video scripts, captions, graphics, and campaign assets in partnership with design.
• Maintain and update all core collateral: one-sheets, sales decks, battlecards, product pages, and sell sheets.
• Build complete campaign asset packages (emails, landing pages, social posts, workflows) in HubSpot.
• Own routine website management: page builds, copy updates, resource uploads, navigation adjustments, and performance checks.
• Execute SEO projects including keyword updates, meta optimizations, blog publishing, internal linking, and technical task routing.
• Implement CRO suggestions from the agency or Director of Marketing including A/B tests, form updates, and content adjustments.
• Serve as the primary day-to-day agency contact, ensuring briefs, deadlines, and deliverables stay on track.
• Review agency deliverables for accuracy, alignment, and brand consistency before submitting to the Director of Marketing.
• Keep marketing campaign timelines organized and communicate updates to Sales, Client Services, and Product.
• Pull analytics weekly and monthly across email, web, SEO, paid, and campaigns.
• Build dashboards and report summaries for the Director of Marketing with insights and recommendations.
• Monitor performance and execute optimizations proactively.
• Partner with the SDR Lead to support outbound campaigns with messaging, sequences, one-sheets, and follow-up content.
• Ensure all sales enablement materials are updated and accessible.
• Support Client Services with customer communications for milestones, onboarding, redemption pushes, and holiday campaigns.
• Coordinate product launch materials, timelines, messaging, and content needs with Product and the agency.
• Manage the recognition calendar and related communications.
• Identify gaps, propose solutions, and improve workflows across content, campaigns, and the website.
• Maintain brand accuracy and message alignment across all touchpoints.

Marketing Manager