Zertia

Marketing Manager

Zertia

full-time

Posted on:

Location Type: Office

Location: Shelby • North Carolina • United States

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About the role

  • Fully own the creation, build, and delivery of marketing emails, newsletters, nurture flows, and customer communications.
  • Write, build, and publish blogs, landing pages, and website updates in the CMS without oversight.
  • Draft, edit, and schedule all organic social content and maintain the social calendar.
  • Create short-form video scripts, captions, graphics, and campaign assets in partnership with design.
  • Maintain and update all core collateral: one-sheets, sales decks, battlecards, product pages, and sell sheets.
  • Build complete campaign asset packages (emails, landing pages, social posts, workflows) in HubSpot.
  • Own routine website management: page builds, copy updates, resource uploads, navigation adjustments, and performance checks.
  • Execute SEO projects including keyword updates, meta optimizations, blog publishing, internal linking, and technical task routing.
  • Implement CRO suggestions from the agency or Director of Marketing including A/B tests, form updates, and content adjustments.
  • Serve as the primary day-to-day agency contact, ensuring briefs, deadlines, and deliverables stay on track.
  • Review agency deliverables for accuracy, alignment, and brand consistency before submitting to the Director of Marketing.
  • Keep marketing campaign timelines organized and communicate updates to Sales, Client Services, and Product.
  • Pull analytics weekly and monthly across email, web, SEO, paid, and campaigns.
  • Build dashboards and report summaries for the Director of Marketing with insights and recommendations.
  • Monitor performance and execute optimizations proactively.
  • Partner with the SDR Lead to support outbound campaigns with messaging, sequences, one-sheets, and follow-up content.
  • Ensure all sales enablement materials are updated and accessible.
  • Support Client Services with customer communications for milestones, onboarding, redemption pushes, and holiday campaigns.
  • Coordinate product launch materials, timelines, messaging, and content needs with Product and the agency.
  • Manage the recognition calendar and related communications.
  • Identify gaps, propose solutions, and improve workflows across content, campaigns, and the website.
  • Maintain brand accuracy and message alignment across all touchpoints.

Requirements

  • Prefer: Bachelor’s degree in business, Marketing, or Communications and a minimum of 5-7 years' experience developing and leading marketing initiatives.
  • 3–5+ years of B2B marketing experience (SaaS or HR tech a plus).
  • Strong copywriting and ability to produce clear, brand-consistent content.
  • Hands-on experience with: CRM (HubSpot & Dynamics is preferred but not required)
  • Marketing automation
  • CMS platforms
  • Email builders
  • Social scheduling tools
  • Highly organized with excellent follow-through and attention to detail.
  • Ability to manage multiple priorities and work independently.
  • Comfortable collaborating with agencies and cross-functional teams.
Benefits
  • WFH Flexible 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingSEOCROemail marketingcontent managementcampaign managementanalyticsA/B testingB2B marketingmarketing automation
Soft skills
organizational skillsattention to detailcollaborationindependencecommunicationproject managementproblem-solvingtime managementleadershipcreativity
Certifications
Bachelor’s degree in businessBachelor’s degree in MarketingBachelor’s degree in Communications