Zensurance

Marketing Manager – Website Experience, Conversion

Zensurance

full-time

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

JavaScriptPHPWordPress

About the role

  • Lead the front-end development, performance, and reliability of the Zensurance marketing site.
  • Drive the full replacement and modernization of our current WordPress theme.
  • Build and maintain scalable WordPress templates, components, and structural elements.
  • Ensure industry-leading load times, accessibility compliance, mobile responsiveness, and technical SEO.
  • Improve CMS structure to empower content teams and streamline publishing workflows.
  • Use heatmaps and session recordings to identify and eliminate drop-off points in the user journey.
  • Design and execute a high-velocity A/B and multivariate testing roadmap to improve funnel efficiency.
  • Optimize the site for seasonal promotions, feature highlights, and performance marketing campaigns.
  • Own organic performance, implementing modern best practices and AI-driven search optimization.
  • Build reporting frameworks that visualize funnel health and the impact of site changes.

Requirements

  • 5+ years in digital marketing, web development, or website optimization
  • Deep proficiency in front-end WordPress development (**PHP, HTML, CSS, JavaScript**)
  • Proven experience managing a high-traffic website with direct lead or revenue outcomes
  • Expert-level knowledge of **GA4 and GTM**; hands-on experience with A/B testing platforms
  • Strong understanding of lead-gen funnels, acquisition flows, and UX principles
  • Ability to work cross-functionally with Design, Product, and Engineering teams
  • A proactive builder who is equally comfortable writing code and analyzing a spreadsheet.
Benefits
  • Remote-first setup for added flexibility
  • Home office allowance to create a comfortable workspace
  • Top-tier tech: "Office in a box" with all necessary tech equipment
  • Half days before public holidays: Enjoy half days before long weekends
  • Flexible health and dental plans for families, including mental health support
  • Health & personal spending accounts to invest in wellness your way
  • Parental leave top-up, because family comes first
  • Education assistance reimbursement for courses, conferences, books, and memberships
  • Opportunities to learn from industry experts and grow your career
  • Weekly Friday huddles to share updates and connect across teams
  • Virtual & in-person team-building events to strengthen our culture

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PHPHTMLCSSJavaScriptA/B testingmultivariate testingtechnical SEOaccessibility compliancemobile responsivenessCMS optimization
Soft skills
leadershipcross-functional collaborationproactive problem-solvinganalytical skills