Senior Manager, GTM – Fintech
Zenoti
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships.
- Experience in designing and driving outbound ABM campaigns.
- Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance.
- Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.
- Provide marketing support for product launches and other key initiatives.
- Establish and monitor key performance indicators (KPIs) specific to marketing efforts.
- Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals.
- Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans.
- Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable.
- Experience in building and managing large globally distributed teams.
- Experience with CRM (Salesforce) and digital marketing tools and technique.
- Demonstrated success in developing and executing digital marketing and lead generation campaigns.
- Strong experience in branding, positioning, and market messaging.
- Excellent leadership and team management skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Strong communication and presentation skills.
Benefits
- Equal employment opportunities to all employees and applicants
- Prohibits discrimination and harassment of any type
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationoutbound ABM campaignsdata-driven insightsmarketing performance optimizationkey performance indicators (KPIs)digital marketinglead generation campaignsbrandingpositioningmarket messaging
Soft skills
leadershipteam managementcommunicationpresentationcollaborationanalytical mindset
Certifications
Bachelor’s degree in MarketingMBA