Senior Performance Marketing Manager – Cross-Channel Strategy
Zenni Optical
full-time
Posted on:
Location Type: Remote
Location: Arizona • California • United States
Visit company websiteExplore more
Salary
💰 $152,400 - $190,500 per year
Job Level
About the role
- Partner with performance marketing leadership to support major cross-channel projects like:
- Creative and campaign strategy direction and coordination across Search, Video & Social channels
- Vet, test and learn new potential channel additions like audio, CTV
- Cross-channel analysis related to Media Mix Model and incrementality test design and results
- Cross-functional reporting on creative learnings, performance, spend and financial reporting
- International expansion strategy and coordination of Paid Media campaigns for strategic alignment, creative messaging and translation coordination
- Monitor and analyze trends of core KPIs
- Monitor competitor activities utilizing 3rd party tools
- Report on and communicate performance results to internal stakeholders
- KPI forecasting
- Budget forecasting
- Collaborate with other media team members to ensure alignment of brand messaging
Requirements
- 8+ years of paid media experience working primarily with DTC brands
- Strong reporting, attention to detail and communication skills
- Excited to test and learn new channels
- Proficiency in excel, powerpoint and google sheets, slides
- Proven track record of driving company growth through paid social, paid search or shopping campaigns
- Experience managing 1MM+ monthly paid media budgets
- Experience with end-to-end account management including but not limited to: audience selection, campaign creation, ad copy writing, optimization and reporting
- Experience working with competitor monitoring tools
- Strong data analytics and strategy background
- Ability to support Pacific Time Zone business hours.
Benefits
- Annual Bonus Program
- Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
- 401k with 4% employer match
- Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
- Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
- Tech Stipend - $50 USD per payroll towards tech & cell phone expenses
- Annual Zenni Gift Card - to use towards our products!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediacampaign strategycross-channel analysisKPI forecastingbudget forecastingdata analyticsaccount managementad copy writingoptimizationreporting
Soft Skills
attention to detailcommunication skillscollaborationstrategic alignmentcreative messaging