Zenni Optical

Performance Marketing

• Partner with performance marketing leadership to support major cross-channel projects like:
• Creative and campaign strategy direction and coordination across Search, Video & Social channels
• Vet, test and learn new potential channel additions like audio, CTV
• Cross-channel analysis related to Media Mix Model and incrementality test design and results
• Cross-functional reporting on creative learnings, performance, spend and financial reporting
• International expansion strategy and coordination of Paid Media campaigns for strategic alignment, creative messaging and translation coordination
• Monitor and analyze trends of core KPIs
• Monitor competitor activities utilizing 3rd party tools
• Report on and communicate performance results to internal stakeholders
• KPI forecasting
• Budget forecasting
• Collaborate with other media team members to ensure alignment of brand messaging

Senior Performance Marketing Manager – Cross-Channel Strategy