Zenith Health & Performance

Growth Marketing

• Build and own the full-funnel growth strategy: from awareness to activation to retention, building the playbook to reach the millions of pregnant women in the US each year
• Drive consumer acquisition across all paid and organic channels (search, social, SEO, email, influencer/affiliate, etc.)
• Own and optimize growth strategy and budget allocation across approaches, balancing near-term needs with longer term priorities
• Plan and run growth experiments — from influencer outreach to giveaways to paid ads and beyond
• Own content planning and creation for organic and paid campaigns, defining how we build and nurture long-term relationships with users across touchpoints