Digital Marketing Specialist
Zendrop
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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About the role
- Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging.
- Manage customer lifecycle journeys to improve activation, engagement, and retention metrics.
- Monitor performance and recommend improvements based on data and customer behavior.
- Identify opportunities to test and experiment with new lifecycle strategies that drive growth.
- Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value.
- Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights.
- Connect campaign performance and experimentation results to overall marketing and revenue goals.
- Manage and optimize growth-focused partnerships, including collaborating with partners on co-marketing campaigns, promotions, and joint initiatives that drive user engagement and revenue.
- Track performance of partnership-driven (affiliate) initiatives and provide insights to improve results and scale successful collaborations.
- Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness.
- Identify operational improvements that help the marketing team move faster and produce higher-quality outputs.
- Ensure marketing systems and campaigns are organized, documented, and scalable.
- Independently manage small to mid-sized marketing projects, including planning, execution, and reporting.
- Develop project timelines and proactively manage deadlines and deliverables.
- Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns.
- Understand cross-functional dependencies and coordinate with stakeholders to ensure smooth execution.
- Mentor or support newer team members when collaborating on campaigns or processes.
- Track campaign performance and connect marketing efforts to customer impact and ROI.
- Use insights and reporting to guide future marketing strategies and experimentation.
- Maintain high standards for quality and accuracy across all marketing outputs.
Requirements
- 3 years of experience in digital marketing, lifecycle marketing, or growth marketing
- Experience managing email marketing, lifecycle campaigns, or marketing automation platforms
- Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI
- Experience managing marketing projects and timelines independently
- Excellent communication and collaboration skills
Benefits
- Flexible PTO policy
- Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
- 401(k) retirement plan with employer match to support your long-term financial goals
- Career development and growth opportunities
- A collaborative and inclusive work environment
- Opportunity to shape and grow a dynamic startup
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketinglifecycle marketinggrowth marketingemail marketingmarketing automationdata analysiscampaign managementproject managementperformance trackingsegmentation strategies
Soft Skills
analytical mindsetcommunication skillscollaboration skillsmentoringorganizational skillsproblem-solvingtime managementcreativityadaptabilityattention to detail