Zendrop

Growth Marketing Specialist

Zendrop

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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About the role

  • Own and scale paid acquisition across Shopify Ads and other relevant paid channels
  • Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period
  • Build and test new campaign structures, creative angles, and offer positioning
  • Own and optimize Shopify App Store listings across the portfolio
  • Conduct keyword research and competitive analysis to improve visibility and ranking
  • Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards
  • Run copy and creative testing to improve click-through rate and install conversion rate
  • Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways
  • Ensure each web property supports acquisition, activation, and revenue goals
  • Define and maintain consistent brand positioning and messaging across all web assets
  • Manage SEO strategy across multiple websites in partnership with an external SEO agency
  • Oversee on-page optimization, internal linking, and content structure
  • Own the CRO roadmap across high-impact pages and funnels
  • Define and run the A/B testing roadmap across web and in-app funnels
  • Drive growth-oriented product initiatives focused on activation and monetization
  • Own affiliate strategy, performance, and partner enablement

Requirements

  • 5+ years in performance marketing, growth, or digital acquisition roles
  • Deep experience with Shopify ecosystem and/or SaaS growth
  • Strong understanding of SEO, CRO, paid media, and experimentation frameworks
  • Experience managing agencies and cross-functional teams
  • Data-driven decision maker comfortable owning revenue outcomes
  • Hands-on operator who can move from strategy to execution quickly
Benefits
  • Flexible PTO policy
  • Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
  • 401(k) retirement plan with employer match to support your long-term financial goals
  • Career development and growth opportunities
  • A collaborative and inclusive work environment
  • Opportunity to shape and grow a dynamic startup
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid acquisitionSEOCROA/B testingkeyword researchcompetitive analysiscampaign managementdata analysisconversion rate optimizationperformance marketing
Soft Skills
data-driven decision makingcross-functional team managementstrategic thinkingexecutioncreative testingbudget managementbrand positioningcommunicationcollaborationproblem solving