Zencoder

Product Marketing

• Own company-wide messaging and positioning across products, audiences, and market segments.
• Develop differentiated narratives that resonate with executives, practitioners, and business teams.
• Translate complex capabilities into simple, compelling customer value.
• Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.
• Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.
• Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.
• Lead GTM strategy for new products, features, and market expansions.
• Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.

Senior Manager, Marketing – GTM (AI-First)