Senior Brand Manager
ZEISS Group
full-time
Posted on:
Location Type: Office
Location: Hebron • Kentucky • New Jersey • United States
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Salary
💰 $94,200 - $117,700 per year
Job Level
About the role
- Own the go-to-market strategy for the new ZEISS OTC brand extension
- Define the value proposition and messaging for the U.S. market
- Manage P&L and financial performance tracking
- Ensure compliance with regulatory standards
- Collaborate with various teams for execution excellence
- Monitor category trends and performance data
- Oversee agency and vendor relationships
- Plan and optimize media budgets and KPIs
- Execute integrated campaigns and support retail promotions
- Coach and develop direct reports
Requirements
- Experience in CPG or OTC product launches
- Experience in regulated categories
- Experience in omnichannel media
- Experience in retail execution
- Deep experience in agency management
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
P&L managementfinancial performance trackingmedia budget planningKPI optimizationintegrated campaign executionretail promotion supportagency managementomnichannel media strategycategory trend monitoringregulatory compliance
Soft Skills
collaborationcoachingdevelopment of direct reportsexecution excellence