ZEISS Group

Senior Marketing Manager

ZEISS Group

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $127,300 - $159,100 per year

Job Level

Senior

About the role

  • Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility.
  • Plan and manage the customer segment marketing budget.
  • Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs.
  • Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
  • Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market.
  • Understands what drives market segmentation.
  • Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
  • Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research.
  • Adapt global content for regional marketing campaigns.
  • Create and conduct local Marketing campaigns.
  • Work with Marcom to develop promotional plans, including mailings, pitch-book creation and webinars/workshops based on local needs.
  • Develop and nurture local/regional and national KOL relationships and manage KOL contracts and consulting agreements.
  • Support Regional Sales Forces.
  • Prepare and participate in Sales and Marketing Advisory Council presentation/workshops and Education programs.
  • Provides Field Sales with updates on product services, and market changes.
  • Be a resource to Field Sales and respond to point of sales questions and requests.
  • Participate in Monthly/Quarterly Sales Forecasting meetings.
  • Support regional local sales training by providing strategic goals and marketing messages.
  • Liaise with regional Sales Training resources as content experts.
  • Perform Sales Training during phase training sessions, trade shows, and sales meetings.
  • Provide local customer support.
  • Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
  • Work with trade media to provide product specific information to assist with articles.
  • Collaborate with customers on landmark events, articles and studies supporting market development needs.
  • Support regional/local trade-show collateral/booth property needs, providing messaging & positioning to meet exhibit objectives.
  • Direct customer inquiries into appropriate resources.
  • Be a resource to support Regulatory activities as necessary.
  • Manage, lead, coach and develop people.
  • Lead cross functional teams to achieve digital excellence in customer communications.

Requirements

  • BS degree required, preferably in engineering, marketing, or life sciences.
  • MBA is preferred.
  • Product launch experience is required.
  • Five + (5) years’ marketing experience, preferably at a medical device/optical device company.
  • Knowledge and experience in market analysis.
  • Excellent oral presentation and written communications skills.
  • Good analytical skills and experienced in spreadsheet financial analysis.
  • Management skills and proven ability to work cross-functionally.
  • Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology.
  • Expertise and knowledge of SEO, SEM, Digital tools and building and executing digital strategy.
  • Willing to travel over weekends and holidays, U.S. and international travel (30%).
  • Ability to work in a multi-cultural business environment, foreign language skills are desirable.
  • Ability to lift and move products (up to 25 lbs).
Benefits
  • Medical
  • Vision
  • Dental
  • 401k Matching
  • Employee Assistance Programs
  • Vacation and sick pay
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product launchmarket analysisfinancial analysisSEOSEMdigital strategymarketing plan developmentcustomer segmentationpromotional planningsales training
Soft Skills
oral presentation skillswritten communication skillsanalytical skillsmanagement skillscross-functional collaborationcustomer supportleadershipcoachingadaptabilityrelationship management
Certifications
BS degreeMBA