Zeelo

Marketing

• Be a key member of the go to market team, focused on growing quality pipeline that converts to revenue
• Plan and execute UK-specific integrated marketing campaigns, webinars, and events to generate MQLs and influence outbound opportunity generation
• Collaborate with Sales to align campaign messaging and ensure a smooth MQL → SQL handoff, delivering 30% of all new business pipeline
• Execute Account Based Marketing (ABM) strategies to build a pipeline across target customers
• Select and execute an event calendar relative to target customers to support meeting generation goals
• Manage website updates, content creation, and CRO testing with in-house team and agency partners
• Support pipeline progression campaigns to keep opportunities moving forward efficiently
• Publish and promote blog content, optimising for SEO to drive organic traffic
• Own the UK case study pipeline from identifying customers to producing final assets
• Manage the UK Marketing budget and work with agency partners on budget allocation based on performance
• Report on campaign performance, website metrics, and lead generation KPIs to the CMO

Marketing Manager