ZEDGE

Growth Marketing

• Design, execute, and optimize mobile customer acquisition campaigns across Zedge's portfolio.
• Plan, execute, and optimize large-scale performance campaigns to drive growth across multiple products.
• Conduct in-depth market research to identify target audiences, optimize creatives, and uncover opportunities for new product types.
• Design and run A/B tests, analyze performance metrics, and refine strategies to improve results.
• Stay ahead of market trends, emerging technologies, and industry best practices to implement cutting-edge acquisition strategies.
• Collaborate with designers, product managers, and various contractors to align marketing efforts with product goals and user needs.
• Develop and maintain relationships with media partners, negotiate favorable terms, and manage advertising budgets effectively.
• Generate comprehensive reports and insights; monitor campaign performance, analyze data, and make adjustments to maximize ROI.

User Acquisition Manager