Marketing Specialist – LATAM
Zeal Group
full-time
Posted on:
Location Type: Hybrid
Location: Santiago • Chile
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About the role
- Monitor trading trends, competitor activity, and trader behaviour across LATAM markets.
- Identify market opportunities and provide insights to support regional marketing strategies.
- Manage Traze’s social media presence across platforms such as Instagram, X, TikTok, LinkedIn, and YouTube.
- Adapt global messaging to resonate with LATAM audiences and trading communities.
- Plan and execute localized content including market insights, educational posts, and trader-focused campaigns.
- Maintain a regional content calendar aligned with financial events and product updates.
- Support collaborations with local influencers, trading communities, and creators.
- Encourage user-generated content and conversations with traders.
- Track engagement, audience growth, and campaign performance using analytics tools.
- Optimize content and strategy based on data and regional trends.
Requirements
- 3–5 years of experience in **social media, digital marketing, or market analysis**.
- Experience in **fintech, trading, crypto, or financial services** is highly preferred.
- Strong understanding of **LATAM social media trends and digital culture**.
- Excellent **Spanish or Portuguese communication skills** (English preferred).
- Ability to translate **market insights into engaging social media content and campaigns**.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social mediadigital marketingmarket analysiscontent creationanalyticscampaign performance trackingcontent optimizationlocalized content planninguser-generated contentengagement tracking
Soft Skills
communicationcollaborationadaptabilityinsight generationcreativitystrategic thinkingaudience engagementcultural awarenessinfluencer managementcontent strategy