zcaler

Content Writer

• Design and produce structural written pieces, manifestos, foundational articles, lead magnets, and long-running LinkedIn series that carry true authority and earn external citations.
• Treat atomization as a strict discipline: turn one mother-piece into 15–25 derivatives (LinkedIn posts, quotes, threads, newsletter segments) without diluting the message.
• Sustain a daily written presence on LinkedIn (official and signature personal accounts) and a weekly cadence for long-form formats.
• Maintain a real-time editorial calendar and a pre-produced content buffer to ensure the brand publishes on rhythm, without breaking quality.
• Ghostwrite LinkedIn posts, signed articles, and manifestos for the Head of Brand & Communication, perfectly matching their tone, posture, and recurring lexicon.
• Provide editorial coaching on pieces the Head writes themselves, offering structural feedback and point-of-view sharpening.
• Write high-converting copy for the GTM team’s paid and owned-channel projects (landing pages, ad copy, nurture sequences, lead magnets) while fiercely protecting the editorial voice.
• Flag and push back on any GTM briefs that would dilute the brand's tone.

Content Marketing Manager

• Incarnate our client's voice publicly
• Define, own, and defend the cross-channel editorial line
• Represent the company externally on B2B SaaS podcasts
• Own audience growth on borrowed channels
• Lead and proactively coach a department of three production specialists
• Partner with the GTM team

Head of Content

Content Manager

• Content Design and produce structural written pieces, manifestos, foundational articles, lead magnets, and long-running LinkedIn series that carry true authority and earn external citations.
• Treat atomization as a strict discipline: turn one mother-piece into 15–25 derivatives (LinkedIn posts, quotes, threads, newsletter segments) without diluting the message.
• Sustain a daily written presence on LinkedIn (official and signature personal accounts) and a weekly cadence for long-form formats.
• Maintain a real-time editorial calendar and a pre-produced content buffer to ensure the brand publishes on rhythm, without breaking quality.
• Ghostwrite LinkedIn posts, signed articles, and manifestos for the Head of Brand & Communication, perfectly matching their tone, posture, and recurring lexicon.
• Provide editorial coaching on pieces the Head writes themselves, offering structural feedback and point-of-view sharpening.
• Write high-converting copy for the GTM team’s paid and owned-channel projects (landing pages, ad copy, nurture sequences, lead magnets) while fiercely protecting the editorial voice.
• Maintain and evolve the tone-of-voice guidelines in partnership with leadership.