Content Manager

zcaler

Written Content Manager for a newly structured Brand & Content department in B2B SaaS. Focused on producing authoritative editorial content and managing tone-of-voice guidelines.

Posted 5/27/2026full-timeGuatemala City • 🇬🇹 GuatemalaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Content Design and produce structural written pieces, manifestos, foundational articles, lead magnets, and long-running LinkedIn series that carry true authority and earn external citations.
Treat atomization as a strict discipline: turn one mother-piece into 15–25 derivatives (LinkedIn posts, quotes, threads, newsletter segments) without diluting the message.
Sustain a daily written presence on LinkedIn (official and signature personal accounts) and a weekly cadence for long-form formats.
Maintain a real-time editorial calendar and a pre-produced content buffer to ensure the brand publishes on rhythm, without breaking quality.
Ghostwrite LinkedIn posts, signed articles, and manifestos for the Head of Brand & Communication, perfectly matching their tone, posture, and recurring lexicon.
Provide editorial coaching on pieces the Head writes themselves, offering structural feedback and point-of-view sharpening.
Write high-converting copy for the GTM team’s paid and owned-channel projects (landing pages, ad copy, nurture sequences, lead magnets) while fiercely protecting the editorial voice.
Maintain and evolve the tone-of-voice guidelines in partnership with leadership.

Requirements

What you’ll need

Proven track record as a senior editorial writer, preferably within B2B SaaS, with a portfolio of heavy, structural pieces (manifestos, white papers, thought leadership).
Exceptional ghost-writing abilities, you know how to adopt another leader's voice invisibly and consistently.
Deep understanding of content atomization (write once, ship many) and cross-channel distribution, especially on LinkedIn.
Ability to hold a high-quality bar under the pressure of a daily publishing cadence.
Strong backbone to defend the brand's editorial line and push back when conversion pressures threaten to dilute the voice.
A proactive approach to testing and integrating AI tools into the writing workflow.

Benefits

Comp & perks

Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content designghostwritingcopywritingcontent atomizationeditorial coachinghigh-converting copystructural writingthought leadershipB2B SaaScross-channel distribution

Soft Skills

proactive approachstrong backboneability to maintain qualityadaptabilitycommunicationfeedback provisiontone matchingpressure managementcollaborationcreativity