Zarpo Yachts

Marketing

• Launch and maintain acquisition campaigns — from creation to continuous optimization across channels such as Google Ads, Meta Ads, Criteo and other top- and mid-funnel channels.
• Manage partnerships, affiliates and portals that generate qualified traffic, monitoring the performance of these channels and making adjustments as needed.
• Control and track budgets allocated to each channel under your responsibility, ensuring investments are well directed.
• Collect data and produce comprehensive reports, converting numbers into strategic insights that demonstrate the performance of awareness and acquisition campaigns.
• Constantly test hypotheses — run creative, audience and channel tests to optimize results and maximize return.
• Create content briefings, aligning the creative team with the objectives of top- and mid-funnel campaigns and ensuring consistency of messaging.
• Collaborate with branding and performance teams to ensure a cohesive strategy between visibility and conversion.
• Monitor market trends and benchmarks, bringing new ideas, references and innovations to improve acquisition and branding campaigns.

Performance Marketing Analyst