Zarpo Yachts

Performance Marketing Analyst

Zarpo Yachts

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

SQL

About the role

  • Launch and maintain acquisition campaigns — from creation to continuous optimization across channels such as Google Ads, Meta Ads, Criteo and other top- and mid-funnel channels.
  • Manage partnerships, affiliates and portals that generate qualified traffic, monitoring the performance of these channels and making adjustments as needed.
  • Control and track budgets allocated to each channel under your responsibility, ensuring investments are well directed.
  • Collect data and produce comprehensive reports, converting numbers into strategic insights that demonstrate the performance of awareness and acquisition campaigns.
  • Constantly test hypotheses — run creative, audience and channel tests to optimize results and maximize return.
  • Create content briefings, aligning the creative team with the objectives of top- and mid-funnel campaigns and ensuring consistency of messaging.
  • Collaborate with branding and performance teams to ensure a cohesive strategy between visibility and conversion.
  • Monitor market trends and benchmarks, bringing new ideas, references and innovations to improve acquisition and branding campaigns.

Requirements

  • Bachelor's degree in Administration, Advertising, Marketing, Engineering, Statistics or related fields;
  • Analytical profile, data-oriented and with a hands-on attitude;
  • Excellent command of Portuguese (written and spoken);
  • Willingness or strong desire to learn data analysis;
  • Knowledge of Google Ads and Meta Ads;
  • Familiarity with Google Analytics;
  • Proficiency with Google Workspace, especially Google Sheets, and/or Microsoft Office (good level of Excel);
  • Interest in strategies for attracting new users and building the conversion funnel.
  • Differentials:
  • Google Ads and Google Analytics certifications;
  • Meta Ads certifications;
  • Basic knowledge of SQL;
  • Understanding of the digital marketing funnel (top, middle, bottom) and awareness KPIs;
  • Experience with branding campaigns or campaigns aimed at generating qualified traffic;
  • Interest in CRO (click-through rate optimization, CTR) for paid media creatives.
Benefits
  • Market-competitive salary;
  • Variable pay of up to 20% of salary, paid quarterly;
  • Flexible meal allowance;
  • Home office stipend;
  • Transportation allowance (when office presence is required);
  • Health plan (co-payments covered by the company);
  • Optional dental plan;
  • Life insurance;
  • Special discounts on our products;
  • Zarpo Academy program (full or partial educational subsidy subject to evaluation by the review committee);
  • Birthday day off;
  • Childcare assistance (for children up to 6 years under the employee's care);
  • Special discounts on the Moodar platform (health and emotional well-being);
  • Special discounts for short courses, undergraduate or postgraduate programs at EBAC and SENAC;
  • Partnership with the SESC network with full membership benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisGoogle AdsMeta AdsGoogle AnalyticsSQLExcelCROcampaign optimizationbudget managementcontent creation
Soft skills
analytical profiledata-orientedhands-on attitudecollaborationcreativitystrategic thinkingcommunicationadaptabilityproblem-solvinginnovation
Certifications
Google Ads certificationGoogle Analytics certificationMeta Ads certification