Zapier

Principal Growth Marketer

Zapier

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $210,000 - $316,000 per year

Job Level

Lead

About the role

  • Own a growth roadmap that balances fast learning with long-term bets; obsess over measurement quality and repeatability so the team can scale successful plays. Move quickly to source, prioritize, and drive high impact experiments across channels (ads, web, email, outbound, direct mail, in-app, social).
  • Translate internal product signals (feature usage, AI adoption, account behaviors) and external signals into targeted experiments.
  • Run experiments hands-on with Demand Gen, Ads, Web, and RevOps. Some experiments you’ll shape and report on for other teams; some you’ll execute yourself.
  • Work closely with Product, Data, Marketing (multiple functions), and RevOps to improve instrumentation, accelerate experimentation velocity, and forecast and track impact.
  • Identify friction across the PLG → SLG funnel and drive cross-functional fixes; build high-leverage playbooks for scaling new products, features, and enterprise motions.
  • Clear, measurable increases in upmarket pipeline volume and engagement from target buyer personas; rapid identification of product signals that predict upgrade/expansion; a repeatable experiment cadence and playbook that scales across segments.
  • IC role reporting to Head of Enterprise marketing; you’ll work across ~5–6 cross-functional partners and have discretion over prioritization without direct people management.

Requirements

  • You’ve run growth experiments using signals like PLG product data, and/or external.
  • You’re a high agency IC who leads without direct reports — you own prioritization and execution and influence broadly across Product, Demand Gen, Ads, Web, RevOps, Sales, Data, and Finance.
  • You’ve run experiments using PLG product signals and/or external account signals and turned them into outbound, in-product, web, and/or ad plays.
  • You pair creativity and “hackiness” with strong data rigor — you prototype fast, analyze lift, and repeat.
  • You bring commercial rigor: modeling, scenario planning, and impact assessment are second nature.
  • You think in loops, inputs, and constraints (not one-off tactics) and thrive in ambiguity.
  • You communicate clearly and drive alignment across complex stakeholders.
  • You have an analytical background (which can look like a lot of things on a resume), and have worked in growth marketing, demand gen, product growth, RevOps, or CS.
  • You have hands-on experience with demand-gen and outbound stacks, web/CMS experimentation, and signal-based tooling (examples: Clay, HubSpot, Marketo, Outreach, LeadIQ, Waterfall IO, CMS platforms), but proven signal-driven experiment experience is more important than exact tools.
Benefits
  • Offers Equity
  • Offers Bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth experimentsdata analysismodelingscenario planningimpact assessmentexperimentationsignal-based toolingproduct growthdemand generationoutbound marketing
Soft Skills
communicationalignmentcreativityproblem-solvinginfluenceadaptabilityanalytical thinkingownershipcollaborationleadership