Zafran Security

Senior Marketing Operations Manager

Zafran Security

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Manage and optimize all integrations between Hubspot and other tools in the marketing technology stack.
  • Develop and refine marketing operations processes, including lead scoring, nurture workflows and AI adoption to enhance efficiency and effectiveness
  • Set up database segmentation, ensure data integrity, synchronization, and flow between Hubspot and Salesforce CRM.
  • Define and enforce best practices for lead and contact lifecycle management across marketing and sales teams.
  • Oversee marketing system integrations, working cross-functionally to implement and maintain connections between key platforms to support automation, tracking, and reporting.
  • Evangelize use of AI to automate marketing and sales processes for scalability and efficiency.
  • Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
  • Creation and distribute key marketing reports - including advertising performance, lead source attribution, pipeline contribution, marketing influence and campaign impact.
  • Manage A/B testing and performance tracking across channels (email, landing pages, ads).
  • Collaborate closely with Sales, IT, and Operations teams to ensure smooth data flow, CRM follow-up logic, and campaign execution
  • Support email marketing execution, nurture programs, supporting campaign setup, testing, and email performance analytics.
  • Identify process improvements within marketing systems and workflows to optimize for scalability, efficiency, and automation.
  • Track and manage the marketing budget, including invoice processing, vendor contract management, expense reporting, and budget forecasting to ensure alignment with company goals
  • Collaborate with Sales Leadership, the BDR Manager, and Sales Operations to design, enhance, and maintain BDR workflows across the tech stack.

Requirements

  • 5-7 years of experience in marketing operations, demand generation, or a related role.
  • Experience in marketing and GTM technology platforms, such as CRM (Salesforce), marketing automation (HubSpot), analytics (Google Analytics), Sweep, Workato, and other relevant tools.
  • Deep curiosity with modern AI tools and demonstrated experience with experimentation
  • Strong understanding of lead management processes including list management, optimization, data quality, data hygiene and database segmentation.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Proven ability to develop and optimize processes, with a focus on efficiency and scalability.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong attention to detail and commitment to accuracy and quality in all work.
Benefits
  • flexible PTO
  • health insurance plans (medical, dental, vision)
  • a monthly stipend for phone and internet
  • 401k
  • flexible spending account
  • home office stipend when joining
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationslead scoringnurture workflowsdatabase segmentationdata integrityA/B testingperformance trackingdata qualitydata hygieneprocess optimization
Soft Skills
analytical skillsproblem-solving skillsproject managementcommunication skillsinterpersonal skillsattention to detailcollaborationcuriositytime managementadaptability