Yuool

Ecommerce

• Plan, configure, and manage performance campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, etc.
• Manage the daily media budget, ensuring bid optimization and efficient allocation of resources.
• Analyze performance metrics (CPA, ROAS, CTR, conversion rate, among others) and identify opportunities for improvement.
• Create and present reports and dashboards in Looker Studio, translating data into actionable insights.
• Conduct A/B tests on audiences, creatives, and bidding strategies.
• Monitor the entire customer journey — from click to conversion — ensuring consistency across stages.
• Collaborate with the marketing and growth teams, aligning acquisition and retention strategies to maximize results.
• Contribute creative ideas and analyses that optimize campaign performance and strengthen the Yuool brand.

Mid-Level Media Analyst – E-commerce