Associate Manager, Consumer Insights
Yum! Center for Global Franchise Excellence
full-time
Posted on:
Location Type: Hybrid
Location: Plano • Texas • United States
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Salary
💰 $99,200 - $105,030 per year
About the role
- Supports the development of consumer learning plans beginning at the innovation phase; able to distill business questions into actionable research recommendations.
- Manages vendor relationships and partners with external suppliers to deliver consumer insights and growth recommendations.
- Supports competitive and market intel work by leveraging syndicated data sources such as Circana, IRI, Nielsen, etc. as needed.
- Leverages syndicated data, DIY research platforms, and qualitative & quantitative methodologies to right-size learning plans according to business needs.
- Creates clear and compelling presentations that bring insights and innovation selling stories to life; presents to multi-functional partners, franchise organizations, and leadership teams.
Requirements
- Bachelor’s Degree with 3+ years of consumer insights experience, ideally in CPG or QSR.
- Familiarity with DIY research tools (e.g., Qualtrics, Zappi, Suzy).
- Solid understanding of research principles, questionnaire design, and basic analytical skills.
- Ability to synthesize syndicated and primary research into clear, fact-based stories.
- Strong interpersonal and collaboration skills within a matrixed organization.
- Process-oriented with the ability to manage multiple projects in a fast-paced environment.
- Detail-oriented, self-motivated, and able to take initiative with minimal supervision.
- Demonstrates Pizza Hut’s culture values and builds strong, inclusive working relationships.
- Proficient in leveraging Circana and analyzing syndicated data.
- Familiarity with competitive or category analysis techniques.
- Experience crafting executive-ready presentations and translating complex data into narratives.
- Curiosity, creativity, and a demonstrated passion for consumer behavior.
- Based in or willing to relocate to the DFW area.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
consumer insightssyndicated data analysisquestionnaire designanalytical skillscompetitive analysisqualitative researchquantitative researchpresentation skillsdata synthesisproject management
Soft Skills
interpersonal skillscollaborationdetail-orientedself-motivatedinitiativecuriositycreativityprocess-orientedcommunicationrelationship building