Director, Calendar and Product Marketing
Yum! Center for Global Franchise Excellence
full-time
Posted on:
Location Type: Hybrid
Location: Plano • Texas • United States
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Salary
💰 $184,500 - $195,300 per year
Job Level
About the role
- The Director, Calendar & Product Marketing is responsible for owning the end-to-end growth agenda for the KFC US menu.
- Leads enterprise menu strategy, breakthrough innovation, national commercialization, and category growth across the full menu portfolio.
- Sets the three-year vision for menu evolution, balancing bold innovation with disciplined commercial planning to drive transactions and profitable sales growth.
- Integrates product innovation, category strategy, menu architecture, and the national commercial calendar into a cohesive growth engine.
Requirements
- Bachelor’s degree from an accredited four-year university required (Marketing preferred).
- MBA strongly preferred.
- 15+ years of progressive marketing and commercial leadership experience.
- Deep experience in QSR, restaurant, or established CPG environments strongly preferred.
- Proven success leading large-scale innovation pipelines and commercialization engines.
- Strong enterprise-level strategic thinking and financial acumen.
- Extensive cross-functional leadership and executive stakeholder management experience.
- Experience working within franchise systems is a plus.
Benefits
- This role offers enterprise ownership of the KFC US menu growth strategy.
- Opportunity to shape breakthrough innovation for one of the world’s most iconic brands.
- High visibility with executive leadership and franchise partners.
- Positioned for future growth into broader general management or CMO-track leadership roles.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingcommercial leadershipinnovation pipelinescommercializationstrategic thinkingfinancial acumenmenu strategycategory growthmenu architectureproduct innovation
Soft Skills
leadershipstakeholder managementcross-functional collaborationstrategic planningvision setting
Certifications
Bachelor’s degreeMBA