Yum! Center for Global Franchise Excellence

Director, Channel Management

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Plano • Texas • United States

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Salary

💰 $164,500 - $190,000 per year

Job Level

Lead

About the role

  • Develop and lead the U.S. channel growth strategy across:
  • Optimize channel mix to maximize traffic, conversion, frequency, and long-term customer value.
  • Drive traffic growth to pizzahut.com and increase digital conversion.
  • Lead strategies to migrate web customers to app and accelerate app acquisition.
  • Partner with CRM, Loyalty, Performance Marketing, and Digital Product teams to improve funnel performance and retention.
  • Oversee performance of third-party delivery channels.
  • Provide actionable, data-backed guidance to the system on how local marketing can drive sales.

Requirements

  • 8–12+ years of experience in channel management, digital growth, eCommerce, or omnichannel strategy.
  • Experience within QSR, restaurant, marketplace, or large omnichannel consumer brands strongly preferred.
  • Proven track record driving first-party digital growth (web + app).
  • Experience working with third-party delivery ecosystems.
  • Advanced analytical skills with the ability to convert data into business action.
  • Strong cross-functional leadership and influence skills.
  • Executive-level communication and storytelling capability.
Benefits
  • bonus eligibility
  • stock-based compensation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
channel managementdigital growtheCommerceomnichannel strategydata analysisfunnel performancecustomer retentiontraffic optimizationconversion rate optimizationapp acquisition
Soft Skills
cross-functional leadershipinfluence skillsexecutive communicationstorytelling