Brand Strategist
Yum! Center for Global Franchise Excellence
full-time
Posted on:
Location Type: Hybrid
Location: Irvine • California • United States
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Salary
💰 $105,000 - $110,000 per year
About the role
- Assist team in identifying dependable research tools (internal and external) to help understand business and brand growth opportunities
- Demonstrate foundational knowledge of QSR business model
- Coordinate cross-functional discussions that support and drive forward category entry point workstreams
- Help to prepare presentations for partners at all levels with coach direction that effectively explain opportunity size and roadmaps to launch
- Lead creative execution with internal creative agency, support Sr. Manager with creative execution with external agencies
- Generate timelines/workback schedules for creative campaigns to support national tests and launches
- Ability to interpret and use customer insights
- Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth
- Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs
- Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view
- Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities
- Support XF team meetings, maintaining accurate notes and relevant files
- Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs
- Proactively seek opportunities to build know-how
- Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners
- Consistently participate and engage in team bonding events and Marketing Department culture-building activities
Requirements
- Understand drivers of business growth to support team’s evaluation of potential category entry points for Taco Bell including research and sizing new opportunities for growth
- Partner with Product Marketing team & Sr. Brand Manager to draft Idea Briefs and Call For Work Briefs
- Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view
- Demonstrate ability to collaboratively brainstorm and explore new brand and business opportunities
- Support XF team meetings, maintaining accurate notes and relevant files
- Efficiently assist peers and partners when sought out for information related to brand/creative campaigns and/or test programs
- Proactively seek opportunities to build know-how
- Demonstrate curiosity and hunger to learn by asking questions, seeking clarification, forming connections with peers and partners
- Consistently participate and engage in team bonding events and Marketing Department culture-building activities
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many __good benefits to name__
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Soft Skills
collaborationrelationship buildingbrainstormingcuriositycommunicationteam bondingorganizational skillspresentation skillscreative executionnote-taking