Yum! Center for Global Franchise Excellence

Associate Brand Marketing Manager, Beverages

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • United States

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Salary

💰 $109,400 - $118,000 per year

About the role

  • Lead and support Live Más Café beverage marketing campaigns, from developing creative briefs and guiding creative development to in‑market execution in partnership with cross‑functional and agency teams.
  • Partner with cross‑functional teams (Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing) to develop integrated, multi‑channel activations that support the Live Mas Café calendar and effectively engage target consumers.
  • Interpret and use consumer insights to inform decision-making, leveraging research, testing, and performance data to inform briefs, platform strategy, and messaging.
  • Help build Live Más Café as a destination by supporting menu storytelling, merchandising, digital experiences, and launch communications.
  • Help craft compelling presentations for partners at all levels, effectively communicating business challenges, opportunities, and recommendations.
  • Manage cross functional inputs, timelines, and routing, ensuring creative consistency, compliance, and on time delivery.
  • Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward
  • Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes
  • Monitor category trends, competitive activity, and cultural beverage shifts to inform strategic recommendations and long-range roadmap planning

Requirements

  • 4+ years of experience in brand management or related roles
  • BA or BS Degree; MBA preferred
  • Ad agency experience is a plus
  • 1-2 years’ experience with project management, cross-functional coordination/organization
  • 1+ years’ experience with creative or communication brief writing
  • Microsoft Office, Strong PowerPoint skills a must
  • Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
  • Strong organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment.
  • Resourceful nature, with strong problem-solving and interpersonal communication skills
Benefits
  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash,
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementproject managementcreative brief writingconsumer insightsmulti-channel activationsmenu storytellingmerchandisingdigital experiencesstrategic documentslong-range roadmap planning
Soft Skills
strong internal motivationintellectual curiositylogical thinkingflexible thinkingorganizational skillsindependent workmulti-taskingproblem-solvinginterpersonal communicationeffective communication
Certifications
BA DegreeBS DegreeMBA