Yum! Center for Global Franchise Excellence

Brand Manager – Creative Brand Strategy

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $137,900 - $152,500 per year

Job Level

SeniorLead

About the role

  • Lead strategy development for assigned brand initiative helping to build and evolve strategic platforms that guide how the brand shows up across campaigns, culture, and communications.
  • Help drive the brand tentpole pipeline by identifying and shaping ideas that anchor Taco Bell in culture and keep the brand top of mind throughout the year.
  • Partner with agencies and internal teams to help shape creative ideas and ensure campaigns feel relevant, distinctive, and true to the brand.
  • Collaborate across functions including PR, Social, Digital, and Media to bring to life integrated ideas that engage target audiences and drive brand love.
  • Drive day-to-day creative development by synthesizing insights, shaping narratives, and ensuring briefs inspire culturally resonant ideas.
  • Lead elements of the brand planning process tracking upcoming programs and ensuring marketing initiatives ladder up to the brand’s larger goals.
  • Track and report on key brand metrics to understand how campaigns perform and identify opportunities to optimize future work.
  • Manage brand storytelling platforms ensuring consistent and cohesive brand expression across initiatives.
  • Champion creative excellence helping ensure Taco Bell’s work stays modern, culturally relevant and reflective of our brand values.

Requirements

  • Bachelor's degree required
  • 8+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)
  • Proven ability to create and execute brand strategies and marketing campaigns
  • Strong verbal/written communication skills
  • Knowledge of news, trends, and pop culture
  • Organized, detail-oriented, creative, and adaptable under pressure
  • Strong project management and cross-functional collaboration skills
  • Strategic, creative thinker and effective storyteller
Benefits
  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash,
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingcreative developmentstrategic planningmarketing campaignsproject managementdata analysisbrand strategycampaign performance trackingnarrative shapingcultural relevance
Soft Skills
verbal communicationwritten communicationorganizational skillsdetail-orientedcreativityadaptabilitycross-functional collaborationstrategic thinkingstorytellinginsight synthesis
Certifications
Bachelor's degree