Yum! Center for Global Franchise Excellence

Associate Manager, Product Marketing – Value

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Plano • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $99,200 - $105,030 per year

About the role

  • Lead the development of the Value and Snacking Innovation Pipeline.
  • Support the Value team on executing the 2-year plan for Everyday and Disruptive Value, and the Snacking category at KFC.
  • Turn insights into crave-worthy menu items and consumer marketing plans.
  • Identify key consumer insights and ideate to create new product/promotional ideas.
  • Support teams in the development of multiple product and/or promotional opportunities.
  • Formulate strategic marketing plans and launch new products into the marketplace to drive top-line and bottom-line sales growth.
  • Work cross-functionally with associates across the company.

Requirements

  • BA or BS Degree; MBA preferred.
  • 4+ years industry experience preferred.
  • Positive, can-do attitude and collaborative leadership style.
  • Relevant experience on well-established CPG products or in QSR/Restaurant industry.
  • Genuine passion for food and customer experience.
  • Strong analytical and creative problem solving skills.
  • Strong project management, presentation, and interpersonal/influencing skills.
  • Strong written and verbal communication skills.
  • Strategic and creative thinker and storyteller.
  • Inspiring and collaborative with the ability to influence.
  • Ability to manage complex projects and drive cross-functional alignment.
  • Comfortable working independently and collaboratively in a fast-paced environment.
  • Highly flexible, change champion.
  • Loves problem solving and solutioning to drive results.
  • Priority setter.
  • Self-motivated with a strong drive for results and intellectual curiosity.
  • Dreamer who executes.
  • Relentless pursuit of excellence with high personal standards.
  • Adaptive, resourceful, and resilient in changing environments.
  • Collaborative and committed to developing self & others.
  • Strategic thinker who can connect details to broader business outcomes.
  • Motivated by growth, innovation, and continuous improvement.
Benefits
  • Opportunity to make a meaningful impact on the trajectory of the KFC US business by exciting brand fans and driving transactions.
  • Collaborate with high-performing, cross-functional teams.
  • Contribute to a culture that values smart, heart, and courage.
  • Build expertise and leadership skills in a dynamic, globally recognized organization.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingproduct developmentconsumer insightsproject managementanalytical problem solvingcreative problem solvingpresentation skillscross-functional alignmentmenu item developmentpromotional planning
Soft Skills
collaborative leadershipstrong communicationinfluencing skillsstrategic thinkingcreativityadaptabilityresilienceself-motivationintellectual curiositypriority setting
Certifications
BA DegreeBS DegreeMBA