Yum! Center for Global Franchise Excellence

Senior Manager, Integrated Paid Media

Yum! Center for Global Franchise Excellence

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • United States

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Salary

💰 $157,000 - $175,000 per year

Job Level

Senior

About the role

  • Lead Paid Media Planning & Strategy for 2026 across calendar initiatives (Value, Category Entry Points, and major cultural/sporting tentpoles).
  • Develop and oversee channel strategies (TV/CTV, Audio, Paid Social, Mobile, YouTube, Local Test & Learn) to drive transactions and optimize GTM execution.
  • Integrate media with business goals by aligning pillar campaigns, role of channel, and audience strategies; partner with MarCom, creative, and experience teams for seamless execution.
  • Revolutionize Value-Added Strategy and connect it to calendar campaigns to fuel meaningful transaction growth.
  • Drive measurement and optimization through MMM inputs, campaign performance analysis, and cross-funnel investment learnings.
  • Partner with agencies (AOR, media, creative) to lead TV/CTV upfronts, negotiate, and deliver innovative media solutions.
  • Influence and educate stakeholders by presenting strategies and learnings to leadership, cross-functional teams, and agencies; create share-outs and self-service tools.
  • Manage and develop the paid media team, providing vision, coaching, and collaboration across peers in Value, Innovation, and Category Entry Points.

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or equivalent experience.
  • 10+ years of experience in Media (brand/client-side or agency leadership).
  • 3+ Years in a management/leadership role
  • Proven ability to lead, coach, and develop high-performing teams.
  • Strong leadership presence with the ability to translate strategy into execution and influence at all levels, including C-Suite.
  • Digital first mindset and Deep expertise in cross-channel paid media (linear TV, CTV, digital video, audio, paid social, mobile,).
  • Demonstrated success in leveraging data, insights, and analytics to guide media targeting, optimization, and performance.
  • Strong background in budget management and planning for multi-million-dollar paid media investments.
  • A strategic thinker and self-starter who thrives in a fast-paced environment with shifting priorities.
  • Understanding of customer data platforms (CDPs), attribution, and measurement in paid media.
  • Track record of driving customer acquisition, penetration, and frequency growth through paid media strategies.
Benefits
  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and game room (yes, there is a Taco Bell inside the building)
  • Onsite dry cleaning, laundry services, carwash,
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many __good benefits to name__

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media planningchannel strategiescampaign performance analysisbudget managementdata analyticsmedia targetingcross-channel paid mediacustomer acquisitionmeasurementoptimization
Soft skills
leadershipcoachingstrategic thinkinginfluencecommunicationcollaborationself-startervisionpresentation skillsteam development