
Director, Global Social Media – Influencer Relations
Yubico
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $170,000 - $190,000 per year
Job Level
Tech Stack
About the role
- Build out and execute strategies for growing engagement and followers across all social media platforms—this isn’t just important; it’s your superpower. We want our reach to stretch further than a viral dance trend.
- Create, edit, and oversee high-quality, engaging content that makes people stop scrolling (even if just for a second).
- Reshape and revitalize the company's YouTube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online (while keeping things interesting).
- Collaborate with global influencers to amplify our brand messaging and expand our reach (yes, influencer wrangling is part of the gig).
- Manage and mentor a comms team member, helping them grow into even bigger influencer relations and general comms rockstar.
- Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement (because data is your best friend).
- Ensure consistent brand messaging and voice across all platforms—whether it’s a serious cybersecurity post or a playful meme.
- Cross-company collaboration is key- after all, employees are some of the biggest social media influencers out there!
- Stay ahead of industry trends, emerging platforms, and best practices- because if you’re not ahead, you’re behind.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience- we care more about your skills than your diploma).
- 12+ years of experience in social media management with a proven track record of building followings, increasing engagement, and driving brand awareness for global brands.
- Strong content creation and editing skills with an eye for detail and an ear for what resonates.
- Demonstrated success in working with influencers and managing these partnerships globally.
- Experience leading and managing high-performing social media teams.
- Expertise in platform-specific strategies for X, Instagram, LinkedIn, TikTok, and YouTube.
- Deep understanding of social media analytics tools (and the ability to make numbers tell a story).
- A proactive, "always-on" approach with strong problem-solving skills (because social media doesn’t come with an off switch).
- Passion for cybersecurity and a desire to make the internet a safer, smarter place.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
social media managementcontent creationcontent editinginfluencer relationssocial media analyticsplatform-specific strategiesengagement optimizationbrand awarenessperformance metrics analysiscybersecurity
Soft Skills
leadershipmentoringcollaborationproblem-solvingcreativityattention to detailproactivitycommunicationstrategic thinkingadaptability