Own the end-to-end execution of Yubico events program, including trade shows and activations for small to medium size events.
Lead pre- and post-event promotional efforts including email, paid media, signage, and on-site collateral.
Manage all event logistics: booth design and production, vendor negotiations, shipping, on-site staffing, setup, and budget.
Drive attendee engagement through creative experiences, demos, giveaways, and value-added interactions.
Track performance metrics including lead capture, engagement, influenced pipeline, and ROI.
Maintain a detailed calendar of upcoming events, deadlines, and budget allocations.
Identify new event opportunities based on market trends and strategic growth areas.
Manage event agencies, vendors, freelancers, or contractors when needed, including gifting and merchandising vendors.
Event lead flow management including post-event attendee list clean up, formatting pre-event attendee lists, managing list uploads with marketing ops.
Support team on initiating research and evaluation of event sponsorships.
Manage events marketing inventory including restocking event materials.
Ensure brand consistency and quality across all touchpoints.
Travel to events as needed, up to 3-5 times per year.
Requirements
Must be located in the San Francisco Bay area. Our HQ is in Santa Clara in the Techmart building.
5+ years of B2B marketing experience, with 3+ years managing trade shows and industry events.
Experience in cybersecurity sectors preferred.
Strong project management and organizational skills.
Excellent written and verbal communication skills.
Experience with tools such as Salesforce, HubSpot and Google Workspace.
Ability to travel up to 35% as required for event execution.
Creative thinker with a data-driven mindset and strong attention to detail.
Knowledge of Cvent, Salesforce.com, Marketo, Figma and WordPress systems is a plus.
Benefits
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out our Life at Yubico Page on LinkedIn and our awards here.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.