YouTrip

Senior Marketing Executive

YouTrip

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Own YouBiz brand positioning, messaging, and voice
  • Develop and maintain corporate communications and key messaging frameworks
  • Ensure brand consistency across all touchpoints and channels
  • Shape how YouBiz is perceived in the Singapore SME market
  • Plan and execute presence at industry events (e.g., eCom expos, SME conferences)
  • Explore new offline channels to reach SME decision-makers
  • Manage event logistics, collateral, and lead capture
  • Measure and report on event ROI
  • Manage and grow our affiliate and partner network
  • Identify and onboard new strategic partners
  • Negotiate partnership terms and track performance
  • Execute seasonal and tactical campaigns (referral programs, cashback promotions)
  • Coordinate cross-marketing initiatives with YouTrip consumer brand
  • Create campaign assets - landing pages, emails, social content
  • Support product launches and feature announcements
  • Create sales enablement materials (decks, one-pagers, case studies)
  • Coordinate communications for product changes (e.g., migrations, updates)
  • Gather market feedback to inform product roadmap

Requirements

  • 4-6 years of B2B marketing experience, ideally in fintech, SaaS, or SME-focused businesses
  • Experience developing brand positioning or messaging frameworks
  • Proven track record managing partnerships or events end-to-end
  • Strong project management - can juggle multiple workstreams independently
  • Hands-on executor - comfortable building campaigns, writing copy, managing vendors
  • Data-informed - uses metrics to prioritize and optimize, not just gut feel
  • Excellent communication - can work effectively with Sales, Product, and external partners
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingbrand positioningmessaging frameworksevent managementcampaign executionsales enablement materialsdata analysiscopywritingproject management
Soft Skills
communicationproject managementnegotiationcollaborationindependencecreativitystrategic thinkingadaptabilityleadership