Youth Enrichment Brands

General Manager – Swim School

Youth Enrichment Brands

full-time

Posted on:

Location Type: Office

Location: Sterling • Virginia • United States

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Salary

💰 $60,000 - $70,000 per year

About the role

  • Are you passionate about making a positive impact on children's lives?
  • As General Manager, you will lead a diverse team, manage 4-wall swim school operations, and increase sales through enrollment while ensuring profitability.
  • Oversee our expanding aquatics programs, ensure a safe and clean environment, deliver a world-class customer experience, and engage the local community effectively.
  • This role will be crucial in locally and nationally growing our brand and delivering consistent brand standards.
  • Operations Management
  • Class Scheduling: Effectively manage scheduling and staffing levels to meet business demands and class mix.
  • Risk Management and Compliance: Ensure all operations comply with local, state, and federal regulations, including safety standards, health codes, and employment law.
  • Facilities: Ensure ongoing maintenance, cleanliness, and brand standards, including the interior, exterior, pool, and pump room are maintained.
  • Safety: Promote a safety culture for our team, students, and parents by consistently executing the quality assurance and brand standards and responding accordingly.
  • Financial Acumen Reporting: Leverage financial data and reporting to build and execute strategies to deliver the expected outcomes with revenue and profitability.
  • Labor Management: Effective use of labor to maximize utilization and class mix.
  • Budget Management: Monitor expenses while balancing the brand standards and financial outcomes.
  • Cost Control: Implement cost-saving measures without compromising the quality of the services or the brand.
  • Employee Management Hiring & Staffing: Manage recruitment, post jobs, interview, and oversee onboarding to integrate new employees while also effectively planning succession.
  • Training & Development: Provide initial training for new staff and ongoing education and development for all team members to enhance skills and stay current with standards.
  • Retention-Focused: Cultivate a positive, inclusive workplace culture that encourages staff retention through team building, recognition, and growth opportunities.
  • Culture of Performance: Provide employees with ongoing coaching, feedback, and support to foster continuous improvement and professional growth.
  • Customer Experience Customer Satisfaction: Deliver a world-class customer experience, leveraging Net Promoter Score (NPS) to measure effectiveness and adjust where needed.
  • Customer Retention: Ensure consistent execution of processes to drive customer engagement and retention.
  • Customer Follow-Up: Manage all customer requests effectively and promptly, as well as feedback from social platforms.
  • Customer Reviews: Actively obtain customer feedback and reviews on platforms like Google, Yelp, and local landing pages to boost enrollment and SEO engagement.
  • Marketing & Community Engagement Local Marketing: Develop and implement a local marketing strategy to promote the school’s programs and ensure continuous growth and community involvement.
  • Social Media Management: Create and manage social media posts on relevant platforms to encourage customer interaction, engagement, and enrollment.
  • Competitive Awareness: Maintain a competitive advantage in the community through competitive analysis, pricing research, and staying informed about new openings.
  • Community Relations: Build and maintain relationships with local businesses to enhance community visibility and create cross-promotional opportunities.
  • Hosted Location Management (Non-Dedicated Facilities): A non-dedicated facility is where swim lessons are held at a fitness center or hotel pool.
  • Relationships: Cultivate a collaborative relationship with the hosted partner to ensure ease of operations.
  • Compliance: Ensure the execution of the master agreement with the hosted partner.

Requirements

  • 3-5 years of management experience leading large teams. (30+ employees)
  • High school diploma or equivalent required; a bachelor’s degree in recreation, sports management, business administration, or a related field is preferred.
  • Strong written and verbal communication skills.
  • Ability to multi-task in a fast-paced environment while being agile and taking initiative.
  • Strong critical thinking skills and proactive approach to problem-solving.
  • Must be able to lift 30 lbs. and be on your feet for long periods.
  • CPR, First Aid, and AED certifications are required within 90 days of hire. (training provided)
  • Lifeguard and Certified Pool Operator certifications preferred.
  • Aquatics management or swim instruction experience is a plus.
Benefits
  • Paid Training
  • Daily Pay available
  • SafeSplash® Brands Curriculum Certification
  • Bonuses
  • Opportunities
  • Flexible Hours
  • Free Swim Lessons for immediate family of employees
  • Career Growth
  • Health Insurance
  • Paid-Time Off
  • 401k
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
operations managementclass schedulingrisk managementfinancial acumenbudget managementcost controlemployee managementtraining and developmentcustomer experiencelocal marketing
Soft Skills
leadershipcommunicationmulti-taskingcritical thinkingproblem-solvingteam buildingcustomer engagementcollaborationcoachingretention-focused
Certifications
CPRFirst AidAEDLifeguardCertified Pool Operator