YourMarketingPartners

Video Editor

• Raw footage edits
• Work with whatever raw footage the client supplies - founder talking heads, studio shoots, product footage, B-roll, creator/UGC content, screen recordings, event footage - and cut it into paid ad formats
• Sort and log raw footage quickly; identify the usable takes, hooks, and soundbites
• Build multiple ad variations from a single shoot - different hooks, different angles, different lengths, different CTAs - so buyers have proper volume to test with
• Nail the hook in the first 1–3 seconds - text overlays, B-roll, jump cuts, pattern interrupts
• Add captions, text emphasis, broll, stock, screen recordings, and graphic elements that reinforce the message
• Build motion-led ads from scratch when there's no raw footage - typography, animated elements, product motion, data-driven or text-driven concepts
• Mix motion into UGC and VSL cuts where it strengthens the message (animated stats, callouts, product features, comparison frames)
• Edit long-form VSL scripts into finished videos - pacing, visuals, B-roll, graphics, captions, music
• Know how to keep a VSL moving so viewers don't drop off in the first 60 seconds
• Produce shorter cutdowns of VSLs for ad use

Marketing

• Own day-to-day buying across Search, Shopping/PMax, YouTube, Display, and Demand Gen
• Decide the right channel mix per account
• Build and maintain proper account structure
• Manage bids, budgets, and pacing across the book
• Hit account-level KPIs
• Write creative briefs for YouTube ads
• Run client comms end-to-end
• Write clear and honest reporting
• Manage expectations proactively
• Handle hard conversations with composure
• Build real relationships with founders

Media Buyer

Account Executive

• Take inbound and follow-up sales calls with qualified prospects
• Run structured diagnostic conversations that uncover the real constraints in a prospect's paid media operation
• Position DFY vs. DWY appropriately based on the prospect's stage, team, and constraints
• Close deals on the call where possible; run disciplined follow-up where it isn't
• Maintain clean pipeline hygiene in our CRM (Pipedrive), with accurate stage movement, notes, and forecasting
• Feed insights back to marketing and leadership on objections, offer feedback, and lead quality
• Hit monthly revenue and close-rate targets

High Ticket Closer

Graphics Designer

• Produce static ad concepts and variations from written briefs, across the full range of static formats (graphic ads, product/hero ads, text-led, comparison, social proof, listicle-style, etc.)
• Work across multiple client accounts at once, switching between brand systems cleanly
• Hit volume and turnaround targets - static creative is a volume game, and the buyers need a reliable pipeline of new assets in testing
• Iterate on winners: when an ad performs, produce variant packs quickly (new hooks, new copy overlays, new colour treatments, new formats) so buyers can scale what's working
• Adapt creative into the right sizes and placements (1:1, 4:5, 9:16, stories, etc.)
• Maintain brand consistency within each client's guidelines while still pushing for concepts that perform
• Take feedback from media buyers and creative leads, apply it, and ship - no precious rounds of debate
• Keep files, folders, and asset libraries organised so buyers, other designers, and clients can find what they need

Video Editor

Media Buyer

High Ticket Closer

Graphic Designer