YOOBIC

Head of Demand Generation – Website Performance

YOOBIC

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Lead

Tech Stack

WordPress

About the role

  • Build and scale a high-performing demand engine
  • Design and execute a multi-channel demand generation strategy across paid search, paid social, display, and emerging channels
  • Drive measurable pipeline growth through high-quality acquisition and channel optimisation
  • Leverage ABM and intent data platforms (e.g. 6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
  • Partner closely with SDR and Sales teams to align inbound and outbound strategies
  • Turn the website into a conversion engine
  • Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
  • Lead A/B and multivariate testing across landing pages, messaging, and UX
  • Implement advanced personalisation strategies using behavioural and intent data
  • Continuously improve SEO, AEO, and site performance to capture high-intent traffic
  • Embed AI and innovation into growth
  • Identify and deploy cutting-edge AI tools to enhance targeting, segmentation, and campaign performance
  • Build scalable workflows for experimentation, content testing, and optimisation
  • Stay ahead of B2B SaaS and AI marketing trends, translating them into competitive advantage
  • Own performance and revenue impact
  • Track and optimise key metrics including traffic, MQLs, SALs, pipeline influence, CAC, and conversion rates
  • Partner with RevOps to connect marketing performance directly to revenue outcomes
  • Use data-driven insights to continuously improve efficiency and effectiveness

Requirements

  • 6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
  • Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
  • Strong experience with ABM and intent platforms (e.g. 6sense, Demandbase, Influ2)
  • Familiarity with AI-powered prospecting and enrichment tools (e.g. Seam AI, Clay or similar)
  • Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
  • Strong WordPress experience and hands-on experience with CRO tools (e.g. VWO, Optimizely)
  • Highly analytical with a strong experimentation mindset and focus on continuous optimisation
  • Naturally curious about AI and emerging marketing technologies — always testing and learning
  • A builder mentality: comfortable owning strategy while staying close to execution
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationwebsite optimisationpipeline growthpaid mediaSEOA/B testingmultivariate testingconversion rate optimisationdata-driven insightsanalytics
Soft Skills
analyticalcuriousbuilder mentalityexecution focuscollaborative