Yokly

Marketing Lead

Yokly

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇭 Philippines

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Job Level

Senior

About the role

  • Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales.
  • Lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.
  • Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
  • Define ICPs, offers, messaging maps, and experiment/test hypotheses.
  • Launch and oversee LinkedIn sequences and GoHighLevel automations.
  • Maintain organized UTMs, campaign taxonomy & tracking.
  • Ensure seamless lead handoff into our in-house app / CRM.
  • Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks).
  • Review assets to ensure message-market fit, brand consistency, and compliance.
  • Create campaign proposals (goals, audience, offers, creative brief, budget).
  • Produce regular performance reports with insights and next-step recommendations.
  • Run A/B tests (hooks, offers, landing pages, sequences).

Requirements

  • 3-6 years in B2B / SaaS / performance marketing roles
  • Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
  • Proven track record in multi-channel campaigns & attribution
  • Strong skills in brief-writing, creative review, and campaign processes
  • Analytical mindset + comfort with data, dashboards, UTM tracking
  • Excellent communication skills (English + Filipino)
  • Ability to collaborate across teams & fast-paced environment
  • Nice to Have: Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing. Landing-page experimentation and funnel analytics depth.
Benefits
  • Fully Work-from-Home Setup
  • Health & Security (HMO Coverage)
  • Work-Life Balance & Leave Privileges
  • Saturday & Sunday Off: Reserved for rest and personal pursuits
  • PTO Conversion to Cash: Flexibility for when you need it most
  • 13th Month Pay: way of expressing gratitude for your hard work on holiday season

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingSaaS marketingperformance marketingmulti-channel campaignsA/B testingcampaign measurementUTM trackingemail funnelsLinkedIn outreachautomation
Soft skills
analytical mindsetcommunication skillscollaborationcreative reviewbrief-writingorganizational skillsleadershipadaptabilityproblem-solvingattention to detail
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