About the role
- Develop and execute content calendars, manage posts, and monitor engagement across platforms.
- Update and optimize website content to improve user experience, accessibility, and SEO performance.
- Write, design, and deliver compelling content (blogs, graphics, newsletters, and videos) aligned with brand voice and goals.
- Implement and manage marketing automation systems to streamline lead generation and nurture campaigns.
- Track performance metrics, analyze trends, and adjust strategies for continuous improvement.
- Work closely with leadership and care teams to ensure marketing aligns with organizational priorities.
Requirements
- Proven experience in social media management, content creation, and digital marketing.
- Hands-on experience with website CMS
- Familiarity with funnel automation tools
- Strong writing, editing, and visual communication skills.
- Data-driven mindset with ability to interpret metrics and optimize campaigns.
- Creative, self-motivated, and able to manage multiple projects independently.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationdigital marketingSEOmarketing automationwebsite CMSfunnel automationperformance metricsdata analysiscontent designuser experience
Soft skills
writingeditingvisual communicationcreativityself-motivationproject managementcollaborationstrategic thinkingadaptabilityproblem-solving