Yokly

Marketing

• Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting
• Run structured experiments (audiences, creatives, offers, landing/lead flows)
• Maintain a simple monthly marketing calendar aligned to enrollment targets
• Coordinate creative needs with the team (briefs, asset requests, messaging angles)
• Own lead follow-up cadence via email/SMS/calls and ensure response speed
• Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs)
• Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs
• Use warm, clear, professional English aligned to Cadenza’s brand voice
• Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking
• Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace)
• Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements)
• Produce weekly snapshots + a monthly performance review with clear next actions

Marketing Coordinator