Yodeck

Performance Marketing Specialist

Yodeck

full-time

Posted on:

Location Type: Hybrid

Location: Athens • Greece

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About the role

  • Own the execution, optimization, and performance of paid acquisition campaigns across key platforms such as Google Ads, Bing, and paid social.
  • Use data and structured analysis to identify opportunities, improve efficiency, and drive measurable business outcomes aligned with Yodeck’s growth goals.
  • Collaborate closely with Marketing, Product, Sales, and Creative teams to improve campaign performance, enhance landing page effectiveness, and maintain a reliable reporting infrastructure.
  • Execute precise platform changes that drive performance and take ownership of optimization for a defined set of campaigns.
  • Lead the reporting infrastructure using Looker Studio, Funnel.io, and GA4.
  • Link PPC activity to business outcomes focusing on real business goals and planning A/B tests for landing pages and ad copy.
  • Work with designers and developers on tracking, landing pages, or feeds and validate outcomes against intent.

Requirements

  • 2-3+ years in Performance Marketing, with a proven track record in B2B SaaS or high-growth tech environments.
  • Expert-level management of Google Ads (Search, Display, PMax) and LinkedIn Ads, with a deep understanding of the B2B funnel.
  • Proficiency in GA4, Looker Studio, and Funnel.io. You don't just export data; you interpret them to drive revenue-focused decisions.
  • Hands-on experience with GTM and conversion tracking, ensuring data integrity across all campaigns.
  • Excellent command of English is a must, as you’ll be crafting global ad copy and collaborating in an international environment.
  • Excellent command of English and the ability to link PPC metrics (CAC, ROAS) to broader business goals (MRR, LTV).
  • **Nice to have**
  • Working knowledge of French or German.
  • Experience with secondary channels (Microsoft Ads, Quora, Reddit).
  • Familiarity with CRO and A/B testing frameworks.
Benefits
  • Competitive salary
  • Company-wide bonus scheme and a great Stock Option plan
  • Amazing workplace, certified as Great Place to Work
  • Hybrid Work From Home policy
  • Office gym, nutritionist, and meal vouchers
  • Individual training budget for professional development
  • Private medical insurance plan
  • Fun and collaborative start-up environment (with amazing offices!)
  • Flexible working arrangements
  • Commuting Expenses
  • Equal opportunity and workplace diversity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Performance MarketingGoogle AdsLinkedIn AdsGA4Looker StudioFunnel.ioGTMconversion trackingA/B testingCRO
Soft Skills
collaborationdata interpretationcommunicationownershipoptimizationcreativityanalytical thinkingproblem-solvingattention to detailadaptability