Yo Mobile Games & Computer Services

Vice President of Marketing

Yo Mobile Games & Computer Services

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Lead

About the role

  • Develop and own the marketing strategy for Global YO and YO Mobile (US and Mexico), aligned to company revenue and growth objectives.
  • Lead performance marketing across paid channels (Google, Meta, TikTok) with a focus on ROI and efficient customer acquisition.
  • Define and own the lifecycle marketing and customer communications strategy, building toward consistent engagement that drives retention and revenue.
  • Drive omnichannel marketing execution, including digital campaigns and offline activations where appropriate (particularly in the US and Mexico markets).
  • Use data to inform every decision—rigorously analyze campaign performance, conversion funnels, and customer behavior to optimize spend and strategy.
  • Manage the selection, onboarding, and ongoing performance of external marketing and creative agencies.
  • Evaluate whether to bring Global YO's marketing fully in-house, maintain an agency model, or pursue a hybrid approach—and execute on that decision.
  • Hold agencies accountable to clear KPIs, budgets, and timelines.
  • Build the internal marketing team from the ground up, hiring for roles including (but not limited to) copywriting, lifecycle marketing, performance marketing, and creative.
  • Foster a high-performance, data-driven culture within the marketing organization.
  • Manage and mentor direct reports, providing clear goals and regular feedback.
  • Collaborate closely on marketing technology, Braze strategy, growth initiatives, and product-marketing alignment.
  • Coordinate on product launches, feature marketing, and user experience improvements that impact acquisition and retention.
  • Develop and manage the marketing budget, ensuring spend is accountable and tied to measurable outcomes.

Requirements

  • Significant experience in marketing leadership, including hands-on management of teams, agencies, and multi-channel strategy.
  • Typically 5+ years in progressive marketing roles, though we prioritize demonstrated capability over tenure.
  • Proven track record in performance marketing and customer acquisition across paid digital channels (Google, Meta, TikTok).
  • Demonstrated ability to build marketing teams and functions, whether at a startup, scale-up, or within a new business unit.
  • Strong analytical skills with experience using data to drive marketing decisions and optimize spend.
  • Experience managing external agencies, including vendor selection, contract negotiation, and performance management.
  • Full professional fluency in English (written and spoken) required.
  • Proficiency in Spanish is a significant advantage.
  • Comfortable operating in a fast-paced, ambiguous environment where you'll need to be both strategic and hands-on.
Benefits
  • Top-notch products disrupting the world of traditional media-services industry
  • Work with brilliant software team with a high level of collaboration and desire to achieve goals
  • Flexible working hours
  • Competitive salary
  • The possibility of personal and professional growth.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcustomer acquisitionlifecycle marketingdata analysiscampaign performance optimizationmarketing strategybudget managementmulti-channel strategycopywritingmarketing technology
Soft Skills
leadershipteam managementmentoringstrategic thinkinganalytical skillscommunicationcollaborationhigh-performance cultureadaptabilityaccountability