Yo Mobile Games & Computer Services

Marketing

• Develop and own the marketing strategy for Global YO and YO Mobile (US and Mexico), aligned to company revenue and growth objectives.
• Lead performance marketing across paid channels (Google, Meta, TikTok) with a focus on ROI and efficient customer acquisition.
• Define and own the lifecycle marketing and customer communications strategy, building toward consistent engagement that drives retention and revenue.
• Drive omnichannel marketing execution, including digital campaigns and offline activations where appropriate (particularly in the US and Mexico markets).
• Use data to inform every decision—rigorously analyze campaign performance, conversion funnels, and customer behavior to optimize spend and strategy.
• Manage the selection, onboarding, and ongoing performance of external marketing and creative agencies.
• Evaluate whether to bring Global YO's marketing fully in-house, maintain an agency model, or pursue a hybrid approach—and execute on that decision.
• Hold agencies accountable to clear KPIs, budgets, and timelines.
• Build the internal marketing team from the ground up, hiring for roles including (but not limited to) copywriting, lifecycle marketing, performance marketing, and creative.
• Foster a high-performance, data-driven culture within the marketing organization.
• Manage and mentor direct reports, providing clear goals and regular feedback.
• Collaborate closely on marketing technology, Braze strategy, growth initiatives, and product-marketing alignment.
• Coordinate on product launches, feature marketing, and user experience improvements that impact acquisition and retention.
• Develop and manage the marketing budget, ensuring spend is accountable and tied to measurable outcomes.

Vice President of Marketing

Frontend Engineer

• Develop customized and complex interfaces for telco users in US and Mexico.
• Develop business management software for internal usage.
• Revise and refactor current solutions.

Vice President of Marketing

Frontend Developer