Yelp

Artificial Intelligence

• Product communications for launches: Develop strategy, craft messaging, manage stakeholders and cross-functional coordination, and drive execution for product and feature launches.
• Media relations for product and AI narratives: Drive media opportunities, and build and maintain strong relationships with both traditional and non-traditional media, including podcasts, Substacks, newsletters, content creators, and more.
• Proactively develop compelling storylines: Develop and weave together cohesive narratives that connect complex product features and AI advancements, resonating with target audiences and reinforcing Yelp’s product innovation.
• Executive communications for C-level and senior executives: Advise and provide real-time counsel to senior executives, ensuring they are well-prepared for media, speaking, and other opportunities, and serving as a trusted advisor on messaging and reputation management.
• Cross-functional relationship-management: Collaborate across Product, Engineering, and Marketing to advise on release strategies and identify product and technology storytelling opportunities that reinforce Yelp's AI and innovation narratives.
• Project management of communications initiatives: Coordinate cross-functional teams, set timelines, ensure deliverable quality, and drive execution for product launches, campaigns, and major comms milestones.
• Messaging and material development: Draft messaging, statements, and briefing materials to support AI and product communications objectives.
• Issues management: Support communications needs as they arise, including crisis comms and policy issues related to product and AI.

Senior Communications Manager, AI and Product

Performance Marketing

• Lead the strategy, execution, and optimization of our affiliate marketing program to deliver high-quality home services leads at scale.
• Manage affiliate partnerships end-to-end—from prospecting, contracting, and onboarding to ongoing performance management—with a focus on impact and transparency.
• Leverage firsthand expertise with top home services lead gen platforms to inform partner selection, negotiation, and optimization.
• Analyze large, complex data sets to uncover trends, identify opportunities, and optimize for ROI and lead quality.
• Oversee technical affiliate operations, including platform tracking, attribution, and compliance.
• Drive continuous innovation by testing offers, landing pages, campaign tactics, and pricing models.
• Collaborate cross-functionally with product, marketing, analytics, and sales teams to drive holistic strategies and integrated channel optimization.
• Clearly communicate performance and strategic recommendations to leadership and stakeholders.
• Stay current with industry trends, regulatory requirements, and performance marketing best practices.

Associate Director, Affiliate Performance Marketing

Financial Planning and Analysis

• Lead and scale Yelp’s FP&A function, setting the vision, structure, and operational rigor needed to support scalable, strategic decision-making as we grow.
• Partner with the CFO on earnings prep and Board-facing materials, delivering essential insights to internal and external stakeholders.
• Influence company-wide decisions as a trusted advisor to senior executives and cross-functional leads, translating financial insights into strategic growth initiatives.
• Own company-wide forecasting, budgeting, and financial planning processes.
• Represent FP&A in the company’s Weekly Operations meeting as well as leading the finance component of annual planning to ensure our strategies and financial goals stay aligned.
• Build and continually refine short- and long-range financial plans that support Yelp’s growth and capital allocation decisions.
• Enable agile decision-making through scenario planning and investment modeling.
• Support mergers, acquisitions, and investment initiatives with comprehensive financial analysis.
• Collaborate across Legal, IT, Data Science, and more to modernize financial tools and processes.
• Champion a culture of continuous improvement, innovation, and development throughout the FP&A team.

Vice President, Financial Planning & Analysis

Sales

• Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance.
• Develop and implement attribution models, lift studies, and performance analyses for client-facing projects.
• Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design.
• Translate complex analytics into clear, relevant business recommendations for marketing stakeholders.
• Support clients in understanding cross-channel performance and maximizing the impact of their media investments.
• Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches.
• Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs.
• Define KPIs, reporting standards, and best practices for measurement with account team partners.

Digital Campaign Measurement Specialist, Enterprise/Brand Sales

Account Executive

• Impact Yelp’s Enterprise business by working across a territory of strategic accounts while prospecting for new accounts that are a strong fit for Yelp’s advertising solutions
• Own the full sales cycle from prospecting to close
• Map client organizations and build relationships with multiple contacts focusing on decision-makers
• Understand client’s business objectives and challenges and align Yelp’s proven advertising solutions to accomplish their goals
• Partner with clients to develop a cohesive strategy utilizing Yelp’s suite of full funnel products, Search campaigns and customer engagement tools
• Identify budgets within the client’s organization tied to driving in-store sales, ecomm, and awareness to fund new Yelp campaigns
• Collaborate with Yelp’s Enterprise Customer Success teams to ensure strong client experiences and program performance post-sale

Enterprise Account Director – West Region

Customer Retention Specialist

• Help strengthen Yelp’s revenue retention by providing exceptional and timely customer support
• Logged into an inbound phone queue for the majority of the day, consulting and educating our current Yelp advertisers
• Show clients the value of Yelp by highlighting their investment returns through ad performance metrics
• Use strong listening and conflict resolution skills to handle escalated clients
• Become an expert in Yelp’s advertising solutions and adapt product recommendations quickly to suit client needs - asking probing questions and handling objections will be critical to success
• Exhibit strong communication skills, both externally with clients and internally with other Yelp employees
• Remain organized and efficient in a fast-paced environment
• Consistently achieve/exceed monthly goals

Senior Communications Manager, AI and Product

Associate Director, Affiliate Performance Marketing

Vice President, Financial Planning & Analysis

Digital Campaign Measurement Specialist, Enterprise/Brand Sales

Enterprise Account Director – West Region

Inbound Retention Specialist