Yelp

Senior Product Marketing Manager, Enterprise Measurement & Attribution

Yelp

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $126,000 - $236,000 per year

Job Level

Senior

About the role

  • Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API)
  • Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions
  • Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies
  • Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments
  • Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams
  • Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence
  • Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities
  • Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization.

Requirements

  • 8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions)
  • 4-6 years in B2B Product Marketing
  • Well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients
  • Experience working with / supporting sophisticated measurement solutions, including conversion APIs
  • End-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments
  • Strong analytical and creative skills
  • Excellent project management skills and the ability to multitask
  • Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes
  • Clear and persuasive communication in writing and presentations, engaging all levels including C-suite executives
  • Values inclusion, enjoys mentoring others, and embraces curiosity and growth.
Benefits
  • Full medical, vision, and dental
  • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
  • 12 paid holidays, plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
attribution methodologiesconversion APIsB2B Product MarketingGTM strategiesmeasurement solutionsanalytical skillsproject managementresearch & discoveryadvertisingadtech/martech
Soft Skills
creative skillsmultitaskingcommunicationmentoringinclusioncuriositygrowth