Lifecycle Marketing Manager
Yardzen
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $75,000 - $90,000 per year
About the role
- Own the day-to-day execution and performance of Yardzen’s email marketing channel
- Activate SMS as a new channel, driving business outcomes through value-rich content
- Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities
- Translate strategy into clear briefs and actionable deliverables for our email agency partner
- Coordinate cross-functional inputs to support smooth and successful campaign launches
- Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice
- Monitor campaign performance and identify opportunities to improve engagement and conversion
- Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales
- Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies
- Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives
- Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes
- Support the continued growth and evolution of Yardzen’s SMS channel
- Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience
Requirements
- 3–5 years of experience in lifecycle, email, or CRM marketing
- Strong perspective and communication skills and ability to translate strategy into execution
- Hands-on experience executing email campaigns end-to-end
- Experience working with external agencies or cross-functional teams
- Strong organizational skills with the ability to manage multiple campaigns and deadlines
- Detail-oriented with a high bar for quality across creative and execution
- Data curious with a solid understanding of email performance metrics and testing
- Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)
- Collaborative mindset and comfort working across teams
Benefits
- Remote work, always: We're a remote-first company
- Full coverage for you: 100% paid medical, dental, and vision insurance
- Competitive compensation: Salary that matches your skills and experience
- Support for growing families: 12 weeks of fully paid parental leave
- Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingemail marketingCRM marketingA/B testingcampaign performance monitoringcontent calendar managementcopywritingemail creative designengagement optimizationconversion rate improvement
Soft Skills
communication skillsorganizational skillsdetail-orientedcollaborative mindsetstrategic thinkingcross-functional collaborationproject managementproblem-solvingtime managementadaptability