Yardzen

Marketing

• Own day-to-day social media posting across key platforms
• Create, schedule, and publish content aligned with brand voice and marketing priorities
• Monitor engagement and respond as appropriate to support brand presence
• Stay current on trends and platform best practices
• Identify, outreach to, and manage relationships with influencers and creators
• Coordinate content briefs, timelines, deliverables, and usage rights
• Track performance and evaluate effectiveness of partnerships
• Create and coordinate content across social channels, including short-form video and static assets
• Partner with internal teams to source content ideas and stories
• Plan and manage photoshoots and content days
• Track and report on social and influencer performance metrics

Marketing Manager

Public Relations

• Develop and execute a PR strategy focused on brand awareness, thought leadership and demand generation
• Pitch stories to relevant media outlets, journalists and industry publications
• Draft press releases, contributed articles, media briefs and executive talking points
• Identify timely story angles tied to company milestones, trends and data
• Manage relationships with journalists, editors and brand influencers
• Collaborate on organic growth initiatives across content and brand storytelling
• Identify content themes that drive qualified traffic
• Partner with internal teams to surface customer stories and insights
• Track performance and iterate based on what’s driving impact
• Identify and pursue strategic brand partnerships that expand reach and credibility
• Build co-marketing programs (joint content, promotions, contests, etc.)
• Manage relationships with partners from outreach through execution
• Test new partnership ideas quickly and scale what works

Marketing Manager

PR Lead