PR Lead
Yardzen
contract
Posted on:
Location Type: Remote
Location: California • United States
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Job Level
About the role
- Develop and execute a PR strategy focused on brand awareness, thought leadership and demand generation
- Pitch stories to relevant media outlets, journalists and industry publications
- Draft press releases, contributed articles, media briefs and executive talking points
- Identify timely story angles tied to company milestones, trends and data
- Manage relationships with journalists, editors and brand influencers
- Collaborate on organic growth initiatives across content and brand storytelling
- Identify content themes that drive qualified traffic
- Partner with internal teams to surface customer stories and insights
- Track performance and iterate based on what’s driving impact
- Identify and pursue strategic brand partnerships that expand reach and credibility
- Build co-marketing programs (joint content, promotions, contests, etc.)
- Manage relationships with partners from outreach through execution
- Test new partnership ideas quickly and scale what works
Requirements
- 3+ years experience across PR. Bonus points for content, organic growth or brand partnerships experience (agency or in-house)
- Proven ability to secure earned media and tell compelling brand stories
- Strong writer and editor - comfortable owning content end-to-end
- Experience building and managing partnerships that drive measurable results
- Scrappy, proactive and comfortable in ambiguity
- Data-informed mindset with the ability to connect effort to impact
- Experience with consumer or DTC is a plus
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
PR strategypress releasescontent themesearned mediabrand storytellingpartnership managementdata-informed mindsetcontent writingcontent editingorganic growth
Soft skills
proactivecomfortable in ambiguitystrong communicationrelationship managementcollaborationstorytellingstrategic thinkingcreativityadaptabilityanalytical thinking