Yanmar Compact Equipment North America

Account Executive

• Develop and execute a North American National Accounts strategy aligned with YCENA growth objectives.
• Identify and prioritize high-value target accounts and strategic growth verticals.
• Build multi-year account penetration plans focused on profitable growth and market expansion.
• Establish account segmentation strategy and annual growth plans by vertical.
• Drive enterprise-level agreements, pricing frameworks, and fleet strategies.
• Lead strategic account forecasting and opportunity pipeline management.
• Establish executive-level relationships with key national customers.
• Serve as primary escalation and relationship leader for strategic accounts.
• Conduct regular executive business reviews with national customers.
• Develop customer retention and loyalty strategies.
• Monitor customer satisfaction, fleet utilization trends, competitive positioning, and future needs.
• Ensure national account initiatives support and strengthen dealer relationships.
• Collaborate with dealers on execution, service support, inventory planning, and account coverage.
• Create clear governance regarding account ownership, lead management, and customer support expectations.
• Support dealer participation in national account opportunities where applicable.
• Partner with Sales Leadership and BDMs to execute strategic account initiatives.
• Work closely with Marketing to develop customer-specific programs, branding opportunities, and launch strategies.
• Collaborate with Product Management regarding fleet requirements, future product needs, and competitive positioning.
• Support forecasting accuracy and inventory planning for national accounts.
• Deliver annual revenue, margin, and market share targets.
• Maintain disciplined pricing and profitability management.
• Monitor program performance, rebate structures, and commercial ROI.
• Support risk mitigation related to customer concentration and contract exposure.
• Support enterprise collaboration across CE, Rural Lifestyle, and broader One Yanmar initiatives where strategic opportunities exist.
• Promote a unified customer experience and coordinated market approach.
• Identify cross-divisional growth opportunities within key enterprise accounts.

Strategic Account Director

Director

• Develop and execute a North American National Accounts strategy aligned with YCENA growth objectives.
• Identify and prioritize high-value target accounts and strategic growth verticals.
• Build multi-year account penetration plans focused on profitable growth and market expansion.
• Establish account segmentation strategy and annual growth plans by vertical.
• Drive enterprise-level agreements, pricing frameworks, and fleet strategies.
• Lead strategic account forecasting and opportunity pipeline management.
• Establish executive-level relationships with key national customers.
• Serve as primary escalation and relationship leader for strategic accounts.
• Conduct regular executive business reviews with national customers.
• Develop customer retention and loyalty strategies.
• Monitor customer satisfaction, fleet utilization trends, competitive positioning, and future needs.
• Ensure national account initiatives support and strengthen dealer relationships.

Director of National Accounts

Manager

• Drive profitable aftermarket growth, increasing dealer capability, and support customer uptime across North America by embedding One Yanmar service standards, discipline, and execution rigor into all of our actions, throughout the assigned dealers and territory.
• Own YCENA Dealer Parts & Service revenue growth within North America.
• Execute dealer-specific business plans for the growth of Yanmar parts sales.
• Execute dealer-specific business plans to support customer retention.
• Promote adoption of all One Yanmar Dealer initiatives.
• Ensure rapid resolution of field issues related to quality, warranty, and technical support.
• Lead aftermarket CSI/NPS recovery actions with dealers.
• Monitor and support Warranty process and recovery rates.
• Implement training plans and encourage Dealer participation in YCENA training initiatives.
• Drive utilization of special tools Dealer Portal YDS SA-Diagnostic tool SA-Remote -Telematics platform.
• Enforce One Yanmar standards process, reporting, and accountability.
• Own monthly performance reviews with dealers and escalate issues and close gaps with urgency.

Strategic Account Director

Director of National Accounts

Parts & Service Manager