Yanmar Compact Equipment North America

Product Specialist

• Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks.
• Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages.
• Partner with Yanmar and ASV dealers to drive customer engagement and strengthen market presence within the assigned territory.
• Support dealers in developing strategies to increase market share and improve customer experience.
• Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in closing deals.
• Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution.
• Gather market feedback and communicate insights to internal teams for continuous improvement.
• Maintain regular communication with the Business Development Director regarding territory performance, dealer activities, and customer trends.

Business Development Product Specialist