Yanmar Compact Equipment North America

Product Specialist

• Serve as the primary resource for product knowledge, delivering training sessions to sales teams and dealer networks.
• Conduct in-person and virtual product demonstrations to showcase features, benefits, and competitive advantages.
• Assist technical services and support in delivering high quality technical assistance to dealers.
• Partner with our dealers to drive customer engagement and strengthen market presence within the assigned territory.
• Support dealers in developing strategies to increase market share and improve customer experience.
• Collaborate with the sales organization to identify opportunities, provide technical insights, and assist in the sales process.
• Act as a liaison between product development, quality assurance, and sales teams to ensure alignment of product capabilities with customer needs.
• Participate in field visits, trade shows, and promotional events to represent the brand and support commercial execution.
• Gather market feedback and communicate insights to internal teams for continuous improvement.
• Assist and support internal and external customers with technical troubleshooting and diagnostics.
• Support YCENA’s go-to-market strategies and encourage dealer participation in all initiatives.
• Maintain regular communication with the Business Development Director and Business Development Manager regarding territory performance, dealer activities, and customer trends.
• Regularly report insight on training effectiveness, product adoption, and competitive positioning.
• Collaborate with all necessary departments regarding current dealer needs.

Business Development Product Specialist

Recruitment

• Manage full-cycle recruiting — from intake and sourcing through interview, offer, and close — across a portfolio of active requisitions.
• Develop and execute proactive sourcing strategies (job boards, LinkedIn, networking, referrals, and talent communities) to build diverse, qualified candidate pipelines.
• Partner with hiring managers to define role requirements, calibrate candidate profiles, and guide them through an efficient, consistent hiring process.
• Recruit for hard-to-fill, business-critical, and rural/remote positions, applying creative strategies to reach passive and hard-to-source talent.
• Build and maintain talent pipelines for current openings and anticipated workforce needs.
• Own and continuously improve the recruiting process, ensuring efficiency, consistency, and a positive, professional candidate experience at every stage.
• Maintain accurate, timely data in the applicant tracking system (ATS) and report on key recruiting metrics, including time-to-fill, pipeline health, and source effectiveness.
• Represent and strengthen the Yanmar employer brand, supporting talent attraction and employer branding initiatives.
• Ensure recruiting practices comply with applicable employment laws and company policies across U.S. and Canadian markets.
• Coordinate new-hire onboarding and orientation, partnering with hiring managers and HR to ensure a smooth first-day and ramp-up experience.
• Maintain accurate employee records and HRIS data, supporting data integrity, routine reporting, and audits.
• Serve as a first point of contact for employee questions on HR policies, benefits, and processes, escalating to HR leadership as appropriate.
• Support benefits administration activities, including enrollments, life-event changes, and general employee inquiries.
• Assist with HR programs and projects such as performance review cycles, employee engagement initiatives, and training coordination. Help maintain HR compliance and documentation (e.g., I-9s, employment records) across U.S. and Canadian markets, and support offboarding logistics.

Talent Acquisition, HR Specialist

Account Executive

• Develop and execute a North American National Accounts strategy aligned with YCENA growth objectives.
• Identify and prioritize high-value target accounts and strategic growth verticals.
• Build multi-year account penetration plans focused on profitable growth and market expansion.
• Establish account segmentation strategy and annual growth plans by vertical.
• Drive enterprise-level agreements, pricing frameworks, and fleet strategies.
• Lead strategic account forecasting and opportunity pipeline management.
• Establish executive-level relationships with key national customers.
• Serve as primary escalation and relationship leader for strategic accounts.
• Conduct regular executive business reviews with national customers.
• Develop customer retention and loyalty strategies.
• Monitor customer satisfaction, fleet utilization trends, competitive positioning, and future needs.
• Ensure national account initiatives support and strengthen dealer relationships.
• Collaborate with dealers on execution, service support, inventory planning, and account coverage.
• Create clear governance regarding account ownership, lead management, and customer support expectations.
• Support dealer participation in national account opportunities where applicable.
• Partner with Sales Leadership and BDMs to execute strategic account initiatives.
• Work closely with Marketing to develop customer-specific programs, branding opportunities, and launch strategies.
• Collaborate with Product Management regarding fleet requirements, future product needs, and competitive positioning.
• Support forecasting accuracy and inventory planning for national accounts.
• Deliver annual revenue, margin, and market share targets.
• Maintain disciplined pricing and profitability management.
• Monitor program performance, rebate structures, and commercial ROI.
• Support risk mitigation related to customer concentration and contract exposure.
• Support enterprise collaboration across CE, Rural Lifestyle, and broader One Yanmar initiatives where strategic opportunities exist.
• Promote a unified customer experience and coordinated market approach.
• Identify cross-divisional growth opportunities within key enterprise accounts.

Business Development Product Specialist

Talent Acquisition, HR Specialist

Strategic Account Director